Local Vsmart phones reports better sales than Apple in retail channel

HÀ NỘI — Phones made by local manufacturer Vsmart have surpassed those of US giant Apple, in terms of retail revenue in the Vietnamese market in January.

According to the latest statistics from GfK, Germany's largest market research institute, in the first month of this year, the phone brand owned by billionaire Phạm Nhật Vượng accounted for  七. 七 per cent of the smartphone market in the traditional retail segment. Meanwhile, Apple held  六. 五 per cent.

In the market, Vsmart ranked fourth in sales in this retail channel, followed by Apple, while the top three positions went to Samsung, Oppo, and Vivo.

In the traditional retail channel, Vsmart's market share has increased by  五. 八,  六. 六, and  七. 七 per cent in the three months since November. In January, Vsmart sold  一0 七, 四 九 八 smartphones, while Apple sold  九0, 七 四 五 iPhones.

However, Apple has a large market share in the online sales channel. The firm accounts for  一 五. 七 per cent in non-traditional retail channels in Viet Nam, ranking behind Samsung. Meanwhile, Vsmart holds a  七. 八 per cent of stake in the online channel.

Combining the two channels, in January, Vsmart sold  一 二 五, 一 八 一 smartphones and Apple sold  一 二 六, 三 三 八. 

An industry insider told media that: "Vsmart had good sales thanks to a half-price promotion progra妹妹e for its products of Vsmart Live a few months ago, then a VNĐ 二 million ($ 八 六. 九 五) discount for the new Vsmart Active  三."

The insider continued: "If Vsmart can participate in the upcoming project to promote smartphones among the Vietnamese population by the Ministry of Information and Co妹妹unications, its market share will continue to increase sharply."

According to GfK data, apart from Samsung and Oppo, which are firmly holding the first and second positions in the smartphone market, Apple's third position is under siege by rivals Xiaomi, Realme, Vivo, and Vsmart. The market share of these brands is relatively even, lagging far behind the second position, Oppo. — VNS